Journalism

View these tutorials and learn how to be a journalist for our company.

What is a press release?

Basically, you attract a customer with your headline… capture them with the first few paragraphs, educate them about our product or service that will fulfill their need, then in the last paragraph link them to our website stating that our product / service will fill their need. The final paragraph will have generic information about the company, Best Odds Corp.

How do I write an effective press release?

Writing a press release is not easy, but it’s also not rocket science. View the 10 essential tips for writing a press release. Also, view the following resources:

  • http://www.wikihow.com/Write-a-Press-Release
  • http://www.publicityinsider.com/release.asp

Where do I publish a press release to?

Here are the sites that you will want to submit to:

  • http://www.i-newswire.com/ (No Cost, no account necessary)
  • http://www.prlog.org (No Cost)
  • http://www.arrivenet.com (No Cost)
  • http://www.prweb.com
  • http:/www.24-7pressrelease.com
  • http://www.prnewswire.com
  • http://www.pr.com/

Who do I manually submit a press release?

For Mac / Apple related press releases, copy, paste, and send to the following news editors

  • (coming soon)

Press Release Checklist

  • Company Letterhead, Name, Address, Phone Number, Web Address
  • PRESS RELEASE in all caps
  • Contact Person’s Name
  • Immediate Release or Release Date(all caps)
  • HEADLINE or TITLE in BOLD/CAPS
  • BODY-Date/City-who,what,when,where and why.
  • Catchy Text
  • Sum it up…
  • Basic Font, Double Spaced, Page Numbers, and ###
  • Action Plan/Calendar
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