Best Odds Corp http://www.bestoddscorp.com Sat, 31 Jan 2009 07:57:58 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Steps to Market a New Theme http://www.bestoddscorp.com/tutorials/marketing/steps-to-market-a-new-theme/ http://www.bestoddscorp.com/tutorials/marketing/steps-to-market-a-new-theme/#comments Sat, 31 Jan 2009 07:57:58 +0000 admin http://www.bestoddscorp.com/?p=174
  • Take complete project from coder
  • Organize product launch
  • Have writers create press releases
  • Develop newsletter campaign
    1. Message previous customers
    2. Message affiliates
  • Create urgency & scarcity
    • ]]>     http://www.bestoddscorp.com/tutorials/marketing/steps-to-market-a-new-theme/feed/ 0     Steps to Code a New Theme http://www.bestoddscorp.com/tutorials/coding/steps-to-code-a-new-theme/ http://www.bestoddscorp.com/tutorials/coding/steps-to-code-a-new-theme/#comments Sat, 31 Jan 2009 07:55:36 +0000 admin http://www.bestoddscorp.com/?p=172
  • Request complete .psd graphic design from graphic designer or manager
  • Code template files & CSS
    1. Chop .psd into homepage, single template, and page template.
    2. Code straight into Wordpress functionality.
  • Theme Options Page
    1. What features to have?
    2. Color switching ability
  • Install demo
  • Add to e-junkie
  • Create sales page
  • Add to other themes
  • Inform manager of completion of project.
    • ]]>     http://www.bestoddscorp.com/tutorials/coding/steps-to-code-a-new-theme/feed/ 0     10 Essential Tips for Writing a Press Release http://www.bestoddscorp.com/tutorials/journalism/10-essential-tips-for-writing-a-press-release/ http://www.bestoddscorp.com/tutorials/journalism/10-essential-tips-for-writing-a-press-release/#comments Fri, 05 Dec 2008 05:59:27 +0000 admin http://www.bestoddscorp.com/?p=108
  • Make sure the information is newsworthy.
  • Tell the audience that the information is intended for them and why they should continue to read it.
  • Start with a brief description of the news, then distinguish who announced it, and not the other way around.
  • Ask yourself, “How are people going to relate to this and will they be able to connect?”
  • Make sure the first 10 words of your release are effective, as they are the most important.
  • Avoid excessive use of adjectives and fancy language.
  • Deal with the facts.
  • Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
  • Make sure you wait until you have something with enough substance to issue a release.
  • Make it as easy as possible for media representatives to do their jobs.
    • ]]>     http://www.bestoddscorp.com/tutorials/journalism/10-essential-tips-for-writing-a-press-release/feed/ 0     Advertise / Partnerships http://www.bestoddscorp.com/advertise/with-us/ http://www.bestoddscorp.com/advertise/with-us/#comments Thu, 04 Dec 2008 23:34:41 +0000 admin http://www.bestoddscorp.com/?p=68 Advertise On Our Network

    If you are an online gambling site, and have an affiliate program, use our contact form to pitch your program to us.

    If you are an affiliate portal, or would like flat rate advertising on our network, please view our media kit.

    ]]>     http://www.bestoddscorp.com/advertise/with-us/feed/ 0     Media Kit http://www.bestoddscorp.com/advertise/media-kit/ http://www.bestoddscorp.com/advertise/media-kit/#comments Thu, 04 Dec 2008 23:33:26 +0000 admin http://www.bestoddscorp.com/?p=66 Coming Soon

    ]]>     http://www.bestoddscorp.com/advertise/media-kit/feed/ 0     Work Tutorials http://www.bestoddscorp.com/tutorials/for-workers/ http://www.bestoddscorp.com/tutorials/for-workers/#comments Thu, 04 Dec 2008 23:32:32 +0000 admin http://www.bestoddscorp.com/?p=64 Choose your department: ]]> http://www.bestoddscorp.com/tutorials/for-workers/feed/ 0 Marketing Search Engine Optimization http://www.bestoddscorp.com/tutorials/marketing/seo/ http://www.bestoddscorp.com/tutorials/marketing/seo/#comments Thu, 04 Dec 2008 23:27:06 +0000 admin http://www.bestoddscorp.com/?p=52 Part of your job as a marketer requires skills in search engine optimization, better known as SEO. SEO is crucial to a successful marketing campaign, and accounts for more than 80% of the traffic that our websites receive.

    Watch these marketing SEO tutorials

    • Creating a link bait campaign
    • Publishing articles on competitor websites
    • How to find quality link exchange partners
      • Exchanging links with competitors
      • Standard link exchange email letter
      • Acceptable vs. unacceptable link exchange partner
    ]]>     http://www.bestoddscorp.com/tutorials/marketing/seo/feed/ 0     Marketing http://www.bestoddscorp.com/tutorials/marketing/ http://www.bestoddscorp.com/tutorials/marketing/#comments Thu, 04 Dec 2008 23:26:19 +0000 admin http://www.bestoddscorp.com/?p=50 View these tutorials and learn how to be a marketer for our company.

    1. Search Engine Optimization (SEO)
    2. Press releases

    Specific SEO Marketer Techniques:

    ]]>     http://www.bestoddscorp.com/tutorials/marketing/feed/ 0     Journalism Search Engine Optimization http://www.bestoddscorp.com/tutorials/journalism/seo-2/ http://www.bestoddscorp.com/tutorials/journalism/seo-2/#comments Thu, 04 Dec 2008 23:25:42 +0000 admin http://www.bestoddscorp.com/?p=48 Part of your job as a journalist requires skills in search engine optimization, better known as SEO. SEO is crucial to a successful marketing campaign, and accounts for more than 80% of the traffic that our websites receive.

    Watch these marketing SEO tutorials

    ]]>     http://www.bestoddscorp.com/tutorials/journalism/seo-2/feed/ 0     Journalism http://www.bestoddscorp.com/tutorials/journalism/ http://www.bestoddscorp.com/tutorials/journalism/#comments Thu, 04 Dec 2008 23:24:43 +0000 admin http://www.bestoddscorp.com/?p=46 View these tutorials and learn how to be a journalist for our company.

    What is a press release?

    Basically, you attract a customer with your headline… capture them with the first few paragraphs, educate them about our product or service that will fulfill their need, then in the last paragraph link them to our website stating that our product / service will fill their need. The final paragraph will have generic information about the company, Best Odds Corp.

    How do I write an effective press release?

    Writing a press release is not easy, but it’s also not rocket science. View the 10 essential tips for writing a press release. Also, view the following resources:

    • http://www.wikihow.com/Write-a-Press-Release
    • http://www.publicityinsider.com/release.asp

    Where do I publish a press release to?

    Here are the sites that you will want to submit to:

    • http://www.i-newswire.com/ (No Cost, no account necessary)
    • http://www.prlog.org (No Cost)
    • http://www.arrivenet.com (No Cost)
    • http://www.prweb.com
    • http:/www.24-7pressrelease.com
    • http://www.prnewswire.com
    • http://www.pr.com/

    Who do I manually submit a press release?

    For Mac / Apple related press releases, copy, paste, and send to the following news editors

    • (coming soon)

    Press Release Checklist

  • Company Letterhead, Name, Address, Phone Number, Web Address
  • PRESS RELEASE in all caps
  • Contact Person’s Name
  • Immediate Release or Release Date(all caps)
  • HEADLINE or TITLE in BOLD/CAPS
  • BODY-Date/City-who,what,when,where and why.
  • Catchy Text
  • Sum it up…
  • Basic Font, Double Spaced, Page Numbers, and ###
  • Action Plan/Calendar
    • ]]>     http://www.bestoddscorp.com/tutorials/journalism/feed/ 0